Crappy Digital Marketing – Part 1
If you’d like to find a saying that doesn’t apply to online activities, you’ll be hard pressed to find one better than, “If you build it, they will come.” Surfing the net is an elective process, there are thousands of people offering services and sites that are very similar to your own. So if you decide to aggravate your users, there’s a fairly good chance that they’ll fire up their search engines and find somewhere else to get their kicks.
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Why no one cares about your Facebook fan page.
Facebook isn’t new or trendy any more, even my 86 year old grandmother has a profile these days. It’s still a fantastic tool for keeping in touch with your distant friends and relatives, but as far as defining youth culture goes, it’s slowly starting to lose it’s edge. I mean, who wants to cut loose on a platform where your mom will step in and chide you for your choice of language, or your inappropriate behaviour on a Saturday night?
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Simon Scholtz, you will be missed. Rest easy, buddy.
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